Machineseeker is the sponsor of the 2024/25 EHF Champions League

For the third year running, the Machineseeker Group, operator of Europe's leading online marketplace for used machinery and commercial vehicles, has renewed the deal for naming rights of the EHF Champions League. In addition, the sponsorship contract includes a broad marketing presence during all 132 matches, as well as across the main digital and print channels.

Using ground decals and LED strips around the court, the Machineseeker Group is promoting its Machineseeker, TruckScout24, Werktuigen and Used-Machines.com brands. In particular, the portfolio of leading brands, Machineseeker and TruckScout24, is being highlighted. While Machineseeker specialises in stationary-use machinery, such as woodworking machines, tools and construction machinery, TruckScout24 focuses on mobile-use machinery and commercial vehicles, such as trucks, forklifts and agricultural machinery.

"We are very pleased to expand our collaboration with EHF Marketing. We see ourselves and the EHF Champions League as leaders in our respective fields. As the main sponsor of the competition and of the EHF FINAL4 tournament, our brands benefit from exceptional visibility. This is in line with our position as the undisputed market leader in Europe," said Sven Schmidt, CEO of the Machineseeker Group.

David Szlezak, Managing Director of EHF Marketing, added: "The renewal of our collaboration with Machineseeker and TruckScout24 confirms the excellent cooperation of the past seasons and underlines the trust placed in us. Together with the Machineseeker Group, we are continuing to build a long-term partnership."

Since 2021, the Machineseeker Group has been involved in sponsoring major handball events, such as the World Handball Championship. In addition, it has for many years been an official partner of the German national team at the Olympic Games and main sponsor of the European Darts Championship.