Paris Saint-Germain opens a pop-up store in Shinjuku
Coinciding with the club’s tour of Japan, Paris Saint-Germain has set up a unique 200m2 pop-up store on the ground floor of the Edifice store in Shinjuku, Tokyo. The week ahead will see exclusive drops, including the early launch of the Away Jordan collection for the 2022/23 season and collabs with Japanese designers NIGO, VERDY and Makoto Yamaki. The store will remain open until 25th July.
Paris Saint-Germain has gone big on its arrival in Japan, launching the Nike/Jordan collections, a series of vintage shirts and a Japan Tour 2022 collection designed in conjunction with the Baycrew’s group, featuring T-shirts, hoodies, caps and accessories.
To mark the launch of the Away Jordan shirt and collection for the 2022/23 season on 19th July, the first 50 customers to walk into the store will be invited to an amazing event two days later, to be attended by iconic Japanese designers Makoto Yamaki, Nigo and Verdy, with whom the club is organising an exclusive drop on 22 July. On sale will be match posters signed by the three stars, a shirt designed by Makoto Yamaki and a Verdy collection, including a T-shirt, hoodie, cap, bandana and accessories. Verdy has created a special design for the event, which attendees can have printed on the shirt.
VERDY is a graphic artist from Osaka, Japan, who currently lives in Tokyo. He is known for his iconic projects Girls Don't Cry, Wasted Youth, his panda-rabbit character Vick, and most recently Visty. VERDY has worked with brands such as Nike, Instagram, Dover Street Market and more. In 2021, he entered the contemporary art world by holding his first solo show at Takashi Murakami’s gallery, Kaikai Kiki, in Tokyo.
“Paris Saint-Germain is the only club in the world to have opened shop-in-shops in this country since 2014, and to have designed exclusive collections with well-known Japanese celebrities,” said Fabien Allègre, Chief Brand Officer at Paris Saint-Germain. “Today, we are delighted to have made that decision. The fans are supportive, they love the Parisian brand, and the Japanese designers are really enthusiastic about these projects. There are more surprises in store this week, and we cannot wait to unveil them!”
Open until 25th July, the Paris Saint-Germain pop-up store can be found at
3-31-9 Shinjuku, Shinjuku-ku, Tokyo.
Since 2018, Paris Saint-Germain’s network of official stores and retail outlets has grown exponentially and now includes the following:
• PSG stores: Shibuya Parco, Shibuya Parco kfe and Nagoya Parco.
• Shop-in-shops: 16 sales points in Edifice, three in 417 by Edifice, and the Baycrew’s stores in Sendai and Fukuoka.
• Caravan network: stores in Urawa and Kagoshima.
Also available on PSG photostore , the official poster for the first-ever Japan Tour 2022 game – Paris Saint-Germain vs. Kawazaki Frontale – has been designed by NIGO. It features the official PSG mascot "Germain Le Lynx" and the official mascot for the J1 League’s Kawasaki Frontale, "Fronta”.