With Lids, Paris Saint-Germain brings its European stores into a new dimension
Expansion Follows the Success of Paris Saint-Germain's Los Angeles and New York Flagship Store Grand Openings, operated by Lids.
10-time French league winner Paris Saint-Germain today announced expending its partnership with global leading sport retailer LIDS. As part of the Club’s ongoing partnership, the Paris Saint-Germain will entrust Lids to oversee operations for the club’s European locations to create a unique and consistent retail experience in Europe and North America for sports fans and fashion enthusiasts alike.
Following the successful opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021, and flagship store opening on New York’s highly coveted 5th Avenue in early 2022, the partnership will now expand to Europe with Lids sets to manage operations for the actual 2 stores and new club’s locations.
The Paris Saint-Germain stores in Europe will feature the club’s concept with the full and exclusive range including team jerseys, headwear, accessories, fashion collections, and exclusive product per location.
Those stores will also include customization stations, a signature feature available in most Lids retail stores, where consumers can customize their Rouge & Bleu products on-site.
“We are looking forward to continuing this lucrative partnership with a club as iconic as Paris Saint-Germain, said Britten Maughan, President at Lids. This latest expansion allows us to bring our unparalleled in-store experience to the PSG brand in Europe, while providing new retail capabilities and shopping opportunities to the market.”
“This strategic alliance with Lids is an important step for the club, which is one of the few international clubs to have so many stores of its own internationally, added Fabien Allègre Brand Director at Paris Saint-Germain. The opening of this new chapter will allow us to address the European market with a partner who is a pure player in retail. Our ambition is great and it was essential to structure ourselves to meet the growing demand of our fans by providing them with our own retail experience.”
The whole Paris Saint-Germain’s universe will be at its fan’s fingertips. Also, this latest expansion will broaden Lids’ already prominent brick-and-mortar footprint as the retailer plans to continue scaling globally, together with the fastest growing value football club.
ABOUT LIDS:
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy's department stores nationwide. To find a retail location near you visit BLOG.LIDS.COM or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.