SNIPES is the new official Culture & Community partner of PSG
SNIPES has officially joined forces with Paris Saint-Germain as the new Official Culture & Community Partner of the Club. As part of the deal, the SNIPES logo will be displayed on the back of the Men’s First Team jersey during all Ligue 1 games.
The global sneaker and streetwear retailer SNIPES is now a global Premium Partner of the French football club Paris Saint-Germain. The partnership is initially set for three years. With this collaboration, SNIPES is massively strengthening its commitment in France and defining it as one of the retailer's most important growth markets. The forward-thinking brand will also leverage the Club's unrivaled global reach to amplify its presence worldwide. As the club's “Official Culture & Community Partner”, the tie-up promises to transcend traditional sponsorship, deeply embedding SNIPES’ cultural roots into the Club’s activities and community initiatives.
Dennis Schröder, CEO SNIPES: “This is the biggest deal in SNIPES' history - and I'm very proud of that. For us, it’s not just about putting our logo on the back of Paris Saint-Germain jerseys or doing standard advertising. Paris Saint-Germain is the biggest lifestyle brand in the world of football, and together, we want to make a real impact—both locally in Paris and globally. For me, coming from the football business, this is a project close to my heart and at the same time the perfect match for SNIPES”.
Nicola Ibbetson, Global Partnership Director of Paris Saint-Germain: “SNIPES and Paris Saint-Germain are united by a shared commitment to the community. Through the partnership, we are placing our Parisian community at the center, while expanding our global reach beyond football. As the Club of the new generation, this collaboration is perfectly aligned with our mission to give back to community through sport, music and culture – both in our home city and globally. We believe SNIPES is the ideal partner to support us in achieving this vision.”
SNIPES will also integrate the partnership into its own charity program, "SNIPES serves”. Children and adolescents from the Paris region and gradually all over the SNIPES & Paris Saint-Germain territories will be able to benefit from the program through various unforgettable moments in sports, as well as in the field of cultural education.