Paris Saint-Germain unveil brand new store on the Champs-Elysées

Ten years after QSI acquired the club, Paris Saint-Germain is now opening the doors of its new boutique on the Champs-Élysées. Located on the even side, at number 92, this new meeting point for aficionados of the club embodies the new dimension of the Parisian franchise and the increasing enthusiasm of fans, both in Paris and around the world.

At this new outlet, which celebrates the innate bond between the club and the city of Paris, fans from all over the world will be able to live out their passion for Paris Saint-Germain to the fullest. With a sales area of 370m2 spread across two floors, the new location doubles the sales area of the original boutique located further down the avenue.

Fabien Allègre, Brand Director of Paris Saint-Germain, said: "The opening of Paris Saint-Germain’s new flagship store on the most beautiful avenue in the world is an important marker of the club's international appeal. This is a historic day for Paris Saint-Germain, and a clear sign that the work put in over the last 10 years is paying off.

The Champs Elysées outlet also marks a new stage in the development of our network of boutiques, with official PSG boutiques being also present in Tokyo, Seoul, Doha and Los Angeles, and others set to open soon.

After the Megastore, this new flagship offers fans a more qualitative experience. In common with the Parc des Princes, it is designed to become a favourite destination for our fans, Parisians, Ile-de-France inhabitants and the millions of tourists who visit Paris every year.

The customer experience in the new shop has been completely redesigned to meet the Club's ambition to offer an ever richer Paris Saint-Germain experience. Fans have access to a wider range of products bearing the club's logo.

On the ground floor, a large apparel area caters for all (men, women, children, infants) as well as all the essential accessories any club fan would expect. One major addition is the take-away food area that Paris Saint-Germain has created with the up-and-coming Parisian company Wild & The Moon to offer healthy and balanced food. Plant-based, organic and gluten-free, the Paris Saint-Germain take-away offers superfood-based recipes suitable for all times of the day. This pioneering collaboration with Wild & The Moon, involving the club's medical department, signals Paris Saint-Germain's willingness to move into the health and wellness sectors. To mark the occasion, the brand is creating 6 new limited-edition drinks, which will be available from January 11.

Upstairs, a new customization service will be offered, with tools enabling products to be personalised. The club's partnerships will benefit from a unique set-up highlighting these creative and inspiring products that are now part of Paris Saint-Germain's DNA.

As of today, the shop features a limited collection of items including:
- 50 exclusive skateboards celebrating the new shop;
- Creative and original tie & dye t-shirts, available from January 11;
- 1st drop of the PSGxCrashxTango hotel collection (basketball jerseys, hoodies, t-shirts, caps, balls...);
- And also exclusive pieces from the Club's tours in Los Angeles, Miami and Singapore, or 10 pairs of PSG x Rolling stones collector trainers, etc;

The venue will also host special fan events throughout the year.

Paris Saint-Germain has been present on the Champs Elysées for 24 years. Its historic first store, located at number 27, closed its doors on December 27, 2021.