Paris Saint-Germain store in NYC relocate to new and expanded 5th Avenue location
To build off of the huge succes of its Fifth Avenue store, Paris Saint-Germain and its partners, Fanatics and Lids, will be moving to a larger, more premium location at 535 5th Ave, New York City on December 15. The previous store at the previous address closed on November 25 and will reopen at the new location which, at 5,2000 square feet, will provide consumers with expanded oppprtuities and serve as the largest Club store in the world.
Fabien Allègre, Chief Brand Officer, Paris Saint-Germain: "We are very pleased with the welcome we have received from New Yorkers since our establishment in 2022. We look forward to welcoming them to an even larger and more innovative store in December, still located on the iconic 5th Ave. This expansion reflects the success of the Paris Saint-Germain brand and the original boutique development strategy we are implementing worldwide."
Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings, stated, "The decision to open an expanded version of our Fifth Avenue store was an easy one as we wanted to create an elevated space that provided customers with an unparalleled retail experience that is signature of our Club stores. This new store will be the largest to date, a premier destination that will offer unique licensed sports gear, headwear, and accessories guaranteed to appeal to our diverse shoppers. We look forward to continuing our strong partnership with Paris Saint-Germain to create first-of-its-kind retail stores."
The opening of this new PSG Boutique in New York is part of the Club’s innovative global merchandising partnership with Fanatics announced in 2020 which see retailing giant Lids operate PSG stores worldwide. It is a new step for Paris Saint-Germain’s international development after successfully opening stores in the US - Los Angeles, Las Vegas, Miami – as well as in some of the most iconic cultural capitals in the world such as Seoul, Tokyo, London and Doha.
The new store will feature an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections and NY-inspired Paris Saint-Germain designs exclusively available at the new location. This one-stop destination for Paris Saint-Germain fans in NYC and those from traveling all over the world, will get to experience a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.