Paris Saint-Germain races ahead with Deliveroo
Deliveroo has become a Premium Partner of Paris Saint-Germain’s men’s and women’s football teams in a multiyear deal. By teaming up with France’s most successful club, the British start-up, a leading food delivery company, will use this partnership to raise its profile and continue its expansion in France and around the world.
The Deliveroo brand will be present at the Parc des Princes all year round, and, in 2020, will open a Deliveroo-branded space in the stadium for supporters to enjoy an exclusive food delivery service direct to their seats.
Deliveroo will also benefit from Paris Saint-Germain’s social media influence, with over 75 million PSG followers on 6 worldwide platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok), as well as on several regional networks.
Will Shu, Founder and CEO of Deliveroo, announced: “We are very proud to support Paris Saint-Germain. The club has gone a long way in recent years, becoming a respected and loved global brand. Just like food, football is all about passion. Paris Saint-Germain is a hugely popular club and one that is idolised in France and all over the world. It is a huge family with amazing supporters. As Deliveroo expands across France, we are looking forward to sharing some exciting moments with the whole team and the club’s fans.”
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, added: “Paris Saint-Germain is delighted to welcome Deliveroo as a Premium Partner of the club. As one of Europe’s fastest-growing businesses, Deliveroo are the perfect partner for the fastest-growing brand in world football, and we are committed to delivering innovative and creative experiences to our fans in France and beyond.”