Paris Saint-Germain publish their 2018 annual report online
Paris Saint Germain have put their activity report for the year 2018 online, in French and English. The report summarises all of the Club’s sport-related activities, both on and off the pitch. It highlights the rapid international development of the Club and the Paris Saint-Germain brand, and their ever-growing attractiveness to all types of audience, supporters, partners, civil society stakeholders and artists.
Paris Saint-Germain, ever more visible and attractive on the international stage
The Paris Saint-Germain brand has a worldwide influence. The men’s and women’s teams toured Asia and the United States in summer 2018. Over the year, thirteen partners teamed up with Paris Saint-Germain or renewed their partnership. The Club has continued its global expansion by opening two new offices, in Singapore and New York. Paris Saint-Germain have also become the first European club to open a dedicated store in Japan, with their store in Tokyo. Finally, in 2018, the Club opened its third store in Doha, Qatar, increasing its presence in the Middle East.
2018 was marked by brand-new collaborations, such as the one with Jordan, which proved to be a resounding success with 150,000 products sold within a month of the collection being launched. Paris Saint-Germain have also continued to increase their presence in the fashion world, by designing collections with French company Koché, Indian fashion house Manish Arora, and Japanese brands Edifice and BAPE. The Paris Saint-Germain shirt has become a fashion item worn by the world’s most famous celebrities, and more than 800,000 shirts were sold over the 17-18 season.
More than 395 million people follow the Club and its players on social media, and 95% of these followers live outside France. On 31st December 2018, Paris Saint-Germain had 89 fan clubs across the globe, 10 of which were created in 2018. The Parc des Princes boasts an unprecedented fill rate of 99% and tickets are sold out for every fixture.
Paris Saint-Germain are also enjoying increasing visibility in the media: the Club was the subject of 1.63 million articles in 2018, 83% of which were in the foreign media.
Since 2011, Paris Saint-Germain have multiplied their income by five to reach 540 million euros.
Social commitment and increased involvement in sports training
In 2018, 17 home-grown players, who had risen through the ranks of the Club, played at a professional level at Paris Saint-Germain. In just a few seasons, the Parisian youth academy has become one of the top 5 youth academies in Europe. Its ambition is to train up young players so that they go on to play in the most important European championships, but also to offer high-quality schooling and an education centred around the club’s values.
Today, the Club is preparing for the future. It has embarked on a project to build a new Paris Saint-Germain Training Center on a 74-hectare site in Poissy. From 2021, this centre will be used by the Club’s football first team and youth academy players, as well as by the Paris Saint-Germain Handball and Judo teams. Meanwhile, Paris Saint-Germain’s women team will take up residence in the Ooredoo Centre, where they will benefit from some of the best facilities in Europe.
Finally, Paris Saint-Germain, loyal to their values, have continued and stepped up their fight against discrimination and exclusion. For many years now, Paris Saint-Germain have worked alongside the Secours Populaire, SOS Racisme, Sportitude France, LICRA and Rouge Direct (formerly Paris Foot Gay). Through its Paris Saint-Germain Foundation, the Club also runs a number of educational programmes for children and young adults, using sport and its values to help these youngsters succeed at school and in life.
Eager to become one of France’s enduring economic stakeholders, Paris Saint-Germain have tripled their number of permanent employees in just 6 years, while the number of fixed-term contracts has remained stable.