Paris Saint-Germain opens its fourth store in Japan

Paris Saint-Germain opens a new official store in Tokyo on Omotesando Avenue, strengthening its ties with Japanese fans following the success of stores in Osaka, Nagoya and Tokyo's Shibuya quarter. Paris Saint-Germain confirms its pioneering position as the only sports club to proudly display official stores in Japan.

The opening of this store is in response to the growing enthusiasm of Japanese fans for Paris Saint-Germain. This is particularly visible on the Club's local social networks, with almost 40k followers on Line and over 119k on its X account.

This interest in the Club was also reflected in the triumph of the Paris Saint-Germain summer tours to the Land of the Rising Sun in 2022 and 2023. During its latest tour, the Club enjoyed a real commercial success, breaking all its sales records, in all its stores in Japan and at the PSG House, the ephemeral pop-up store specially set up in Osaka for the occasion.

S├ębastien Wasels, Managing Director of Paris Saint-Germain Asia-Pacific says: "Paris Saint-Germain has built exceptionally strong links with its supporters in Japan, and we are determined to continue cultivating this relationship with this passionate fan base, by offering them even more unique experiences. Japan represents a strategic market for Paris Saint-Germain, and this new store marks an important step in strengthening our local presence, and continuing to make the Club shine in Asia and around the world."

The new Paris Saint-Germain store is located on the 1st floor of the Protect Building, at 4-26-14 Jingumae in Tokyo's Shibuya-ku district. With its 100 square meters of space, this store offers a vast choice of official Club products, as well as a range of exclusive clothing available only in the Club's Japanese stores. The store will be open daily between 11am and 8pm, Monday to Sunday.

With the opening of this new store in Tokyo, Paris Saint-Germain continues to promote its colors around the world and to assert itself as a Club for the new generation. It thus consolidates its international presence, which already includes stores in Doha, New York, Los Angeles, Las Vegas, Miami, Seoul and, more recently, London.