Paris Saint-Germain open new store in Toronto
As part of setting up in Toronto, the Parisian Club will team up with local NGO Play Forever to share its know-how and values with the community and develop strong ties with the local youth
Paris Saint-Germain continues its global business success story and brand expansion opening stores in collaboration with Lids and Fanatics and will officially open their new Club official store on December 15th, located at 399 Queen Street W in Toronto.
As part of the football club’s long-term partnership with Fanatics, Lids oversees the operations for PSG store locations to create one-of-a-kind and consistent retail experiences worldwide for sports fans and fashion mavens alike to enjoy. The Paris Saint-Germain store in Toronto is the first flagship store of the Rouge & Bleu in Canada, the fourth in North America (New York, Miami, Las Vegas, Toronto), and the 14th worldwide (France (3), London (1), Seoul (1), Tokyo (3), Doha (2)).
Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, stated, "Creating a connection between the City of Light and the Queen City by opening this 14th Official Boutique in the heart of Toronto is another contribution to the construction of our global brand and also a way to thank our fans in Canadian territory. We hope to capture the heart of Toronto, spread the magic of football to every corner of Ontario, and that this store will be a symbol of a shared adventure where Parisian dreams meet Toronto's energy."
Upon opening, the numerous supporters of the Club in Canada, especially the members of the Paris Saint-Germain fan club in Toronto, will have the opportunity to explore an exclusive capsule collection in the store created in collaboration with the Canadian concept store Better Gift Shop. The drop includes an exclusive line of clothing and a limited-edition jersey. For this opening, which marks a new milestone in the Club's development, Paris Saint-Germain has decided to engage with the local community. The club is partnering with the Play Forever Association, which implements its sports programs for the youth of Toronto with a focus on education, entertainment, and care.
The Paris Saint-Germain and Play Forever partnership will kick off with a holiday event, inviting local kids to receive gifted products at the boutique. Next year, Paris Saint-Germain will fly-in expert coaches from PSG Academy to train local coaches as well as offering Toronto youngsters with dedicated football camps. On the longer term, a specific program will allow the girls participating in the program “Allez Les Filles” in Parisian suburbs to meet with their counterparts in Toronto.
Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings, stated, "We are excited to expand our successful partnership with PSG and connect with Canadian consumers in the beautiful city of Toronto. Our latest store will include staples that fans and fashion enthusiasts enjoy including licensed local team apparel, along with other exciting features that we know will be loved by all who visit.”
The new Paris Saint-Germain store will feature an impressive assortment of products including team jerseys, headwear, accessories, a full range of Nike and Jordan teamwear, one-of-a-kind collaborations, and Paris Saint-Germain designs exclusively available for purchase at the new location. This store is a one-stop destination for Paris Saint-Germain fans in Toronto and those traveling from all over the world, providing them with experiences like a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase in-store starting on December 15th.