Paris Saint-Germain and Unibet strengthen partnership

Partners since 2018, Paris Saint-Germain and Unibet, part of Kindred Group, have today announced that they are further strengthening and expanding their partnership, which will see Unibet become an Official Partner of the Parisian club through to the end of the 2022/2023 season.

The partnership has evolved thanks to a mutual desire to build on the success of the partnership to date and extend its reach into new regions outside Europe, including the USA and Australia, targeting new audiences. As well as the additional territories, the new tie-up also includes enhanced rights within Europe.

“We are delighted to broaden our partnership with Paris Saint Germain and take it to an even wider audience across the world, said Kindred France General Manager, Mathieu Drida. Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans. We firmly believe that by extending our agreement with Paris Saint-Germain we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”

“We are very pleased that Unibet have shown their faith in us by choosing to extend and enhance their partnership with the club, said Paris Saint-Germain Chief Partnerships Officer Marc Armstrong. This decision shows how relevant and effective our alliance is. We share the common goal of breaking the boundaries of sport and playing a part in the everyday lives of football fans. The results to date motivate us to continue to build on these efforts and offer fans ever more engaging experiences.”

Since 2018, the two brands have carried out a number of campaigns, including major poster campaigns in France, TV advertising, and initiatives promoted by the club’s social media channels, which are now followed by more than 80 million fans around the world.


About Unibet

Unibet was founded 1997 and is a part of Kindred Group - one of the world’s leading online gambling operators with business across Europe, US and Australia, offering over 26 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,600 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU).

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