Off The Pitch, much more than just a book!
Off the Pitch is a publication that retraces the events decade; the one that saw the PSG brand reach across borders and become truly international.
Paris has a style, "a style that few clubs can match," as even the famous New York Times declared. Off The Pitch tells the story of this extraordinary odyssey, where fashion, music, lifestyle and gastronomy all come together, reflecting a unique voyage. And it reveals why Paris Saint-Germain can claim more than 150 million fans all over the world. This book, a first edition of 2000 copies, is also available in a collector's edition with an original work of art by the urban artist Rero entitled "Je t'aime moi non plus", printed in 75 copies. Rero has been living in Rio since 2015 and he holds Paris close to his heart.
"This work is an autopsy of football, of a sacred object," explains Rero. "I took a lot of old footballs recovered from the local Paris Saint-Germain academy and from favelas. I opened them up, laid them flat like a kind of animal skin, and then I interacted, I put this aphorism on them to question the relationship to football. To passion."
order Off The Pitch and support the Paris Saint-Germain foundation
In collaboration with the Paris Saint-Germain Endowment Fund, the Paris Saint-Germain Foundation and the Montresso Foundation, Paris Saint-Germain and Rero are releasing this limited prestige edition of 75 copies of Off The Pitch.
Proceeds will go to the Paris Saint-Germain Endowment Fund, which supports disadvantaged and sick children, young people and communities in need.
Designed by the artist Rero, the boxed set includes a Plexiglas case with the message "Je t'aime moi non plus", a numbered lithograph signed by the artist, and the Off The Pitch book. The self-published book brings together all of the club's achievements, driven by the ambition of club Chairman and CEO Nasser Al-Khelaïfi, and reveals how Paris Saint-Germain has managed to embody the new generation and become one of the most inspiring and unifying sports brands in the world. In ten years, the club has become a global reference, both on and off the pitch. Paris Saint-Germain has extended its brand into new territories. The book highlights all the collaborations that have contributed to the development of this "style that few clubs can match," according to the New York Times and even the "coolest club in the world," for GQ USA. Off the Pitch takes the reader into the Homeric adventure of the Paris Saint-Germain brand, into the world of fashion with designers Koche and Esteban Cortazar, of music with Prince and the Rolling Stones, of lifestyle with the emblematic partnership with Jordan Brand since 2018 and even gastronomy with chef Yannick Alléno...
Throughout more than 400 pages of Off the Pitch, the reader meets the personalities who have worked to make the brand project flourish. The book is embellished with numerous photos, many of them previously unpublished.
Le @PSG_inside lance 2 nouvelles édition limitées du livre d'exception, OFF THE PITCH, 𝐏𝐑𝐄𝐒𝐓𝐈𝐆𝐄 & 𝐂𝐋𝐀𝐒𝐒𝐈𝐐𝐔𝐄 ✨
— Paris Saint-Germain (@PSG_inside) February 18, 2022
OFF THE PITCH retrace une décennie de transformation de la marque de 2011 à nos jours ❤️💙👇