New generation flocks to Paris Saint-Germain on Tik Tok
Paris Saint-Germain has gone past the 30-million follower mark on TikTok, reinforcing its position as the most-followed sports franchise on the platform. In just one year, the Club has tripled its community, which underlines its capacity to propose creative and attractive content as well as its growing popularity around the world.
Launched in July 2019, the Club’s TikTok account immediately took off, passing one million followers in 2020, 10 million in 2021, and rising to 30 million in 2022. In the last six months, Paris Saint-Germain have generated over a billion views and tallied five million new followers.
Anthony Baca, Deputy Digital Directeur at Paris Saint-Germain, said: “We are very proud to be the leading club in terms of followers on TikTok. That shows our strong commitment to the new generation. Each week, we provide content that takes you into the players’ world, photos that you won’t see anywhere else, and inspirational videos. We’re starting this season with the desire to offer even more surprising and engaging content. All our teams are mobilised to offer our fans still more unique creations and behind-the-scenes content.”
Paris Saint-Germain’s success on the platform was recently acknowledged by Analytics Horizm, which ranks the 100 most-followed sports clubs on TikTok. Paris Saint-Germain comes out on top by over 10 million followers.
Always with the finger on the pulse of the latest trends and with a striving for excellence on and off the pitch, Paris Saint-Germain has over 170 million followers across all social platforms, a community that brings together fans from around the world.