Millions of viewers to watch PSG.LGD conquering The Internationals 2022
Paris Saint-Germain eSports is heading toward The International, one of the biggest global competitions in the eSports universe. The French-Chinese team based in Shanghai has already reached the final twice, in 2018 and 2020.
PSG.LGD is the fruit of an innovative collaboration between the Paris Saint-Germain eSports and LGD Gaming which started in 2018. PSG.LGD is one of the world’s top DOTA 2 teams, which performs consistently well at top-level competitions. The Club is lending its expertise to the burgeoning eSports scene by being ambitious in terms of sport and consistently daring in terms of development.
The International is the must-attend event of the eSports scene and the second most watched eSports tournament in the world. It’s bringing together the best DOTA 2 teams to ensure a unique show. In 2018, PSG.LGD has made it to the competition’s final by breaking The Internationals' audience record with 15 million online viewers.
The group stages are taking place from 15 to 18 October, before the playoffs and the final from 20 to 30 October, which will take place in a sold-out Singapore Indoor Stadium. 12,000 people will be blaze to cheer on their teams.
PSG.LGD’s performances have allowed the club to boost its reputation with more than 3 million fans following eSports, as well as signing up several Asian sponsors such as Hisense, Epos and streaming platform Bilibili, and ceaselessly entertaining the younger generation. This success echoes the increasing popularity of Paris Saint-Germain’s football teams, particularly in Asia.
"By creating an eSports branch in 2016, Paris Saint-Germain rose to a huge challenge which has resulted in them winning more than 17 trophies and having six professional teams playing at the top level!, enthused Fabien Allègre, brand director at Paris Saint-Germain. Gaming is a strong vector for development for the Paris Saint-Germain brand, and ties in with our global strategy to expand across Asia and reach out to the younger generations. PSG.LGD qualifying again for The International is a great achievement, which is not down to luck but rather the fantastic work done by the club’s teams."
"We are delighted to be part of this fantastic adventure with Paris Saint-Germain, added Jie Pan (Ruru), CEO at LGD Gaming. Last year, the PSG.LGD final has been seen by nearly 2.7 million spectators, so it was the most watch DOTA 2 event in the world in 2021 ! This year, we hope to win the title and be able to share it with our many fans worldwide."
The aim of Paris Saint-Germain eSports is to unite the younger generations by developing a network of eSports academies where young gamers can indulge their passion. Every day, the club trains gaming enthusiasts in the eSports professions, providing guidance and the Paris Saint-Germain expertise to enable them to adopt the right habits and, hopefully one day, win The International.