Paris Saint-Germain reaches 20 million Instagram followers

Paris Saint-Germain is pulling in huge numbers of fans on social networks around the world.

Since the start of this season over 5 million fans have followed the club on Instagram, one of the biggest increases of any sports club over this period. Paris Saint-Germain is now the fifth most popular sports club in the world with 20 million followers on Instagram.

Russell Stopford, Chief Digital Officer at Paris Saint-Germain, said: "Instagram is the ideal platform to engage a young and international audience. Over 93% of our fans are based abroad, with three quarters of them aged between 18 and 34. We are very pleased with their support and commitment to us.”

Each story created by the club generates an average of 500,000 to 1 million impressions, with the Paris Saint-Germain account highlighting behind-the-scenes content much sought after by fans.

Since 2015, the account has grown from 1.6 million to 20 million followers, a growth rate of more than 1150% in 4 years.