The China Tour 2019 in numbers!
Ligue 1 champions Paris Saint-Germain concluded their 11-day tour of China in partnership with their main sponsor ALL-Accor Live Limitless, beating Rennes Stadium in front of more than 25,000 spectators at the Universiade Sports Centre in Shenzhen and lifting the Trophée des Champions.
The China Tour 2019, presented by ALL-Accor Live Limitless, was the club's third and most successful tour of China in the past six years.
In China, the club attracted hundreds of thousands of new fans to all its digital platforms, including Weibo, WeChat, Douyin and Toutiao, and 38 million hashtags related to the China Tour were generated. The videos posted on the club's social networks recorded a total of 103 million views and 65,758 comments. Paris Saint-Germain was mentioned in more than 230 articles, reaching a potential reach of more than 32 million.
Worldwide, 652 publications have been published on all Paris Saint-Germain social platforms (Facebook, Instagram, Twitter, Youtube), with a potential reach of 330 million. More than 9,000 articles have been published online by key media, generating a potential reach of 12 billion.
In total, more than 60,000 people filled the stadiums to support the Rouge et Bleu against Inter Milan in Macao on 27 July, against Australian champions Sydney FC on 30 July in Suzhou and on 3 August in Shenzhen against Rennes. More than 1,500 fans attended the club's many open training sessions, while hundreds of lucky fans attended the Paris Saint-Germain Academy sessions in partnership with ALL and the club's Chinese sponsor, PINGAN.
Sébastien Wasels, Director of Development for Paris Saint-Germain in Asia-Pacific, said: "This third tour in six years in China underlines our commitment to the country, a strategically very important region for the club. Carried out in partnership with ALL - Accor Live Limitless, this tour of China has been the longest and most successful to date. It allowed us to visit three major cities and get closer to our fans in this country. We thank our partners, sponsors and above all the fans for their warm welcome and hospitality.
"We are delighted to have had the opportunity to highlight the original character of Paris Saint-Germain, a proud and unique representative of Paris, which has become a benchmark in terms of lifestyle and innovation in recent years. We are a very young club that will soon celebrate its 50th anniversary in 2020 and that gives us a certain advantage to communicate to the younger generations."