HLA Jeans is the new major partner of Paris Saint-Germain DOTA 2 team
The PSG.LGD team has signed an exclusive partnership agreement with the ready-to-wear brand HLA Jeans. Very popular among young people in China, the brand will appear on the jersey of the five players of the Parisian franchise. The gamers will also wear HLA Jeans clothes during the various Club activations. The contract is signed for a 13 months period.
Based in Shanghai, the Parisian team is one of the most competitive in the world. In August 2018, the players finished at the second place at the Vancouver Internationals, "The International 8", the most prestigious tournament in the discipline, whose final gathered 15 million viewers.
Fabien Allègre, Director of Merchandising and Brand Diversification at Paris Saint-Germain, added: "The arrival of a major partner is a significant vote of confidence in our promising Dota 2 team. We are very happy to be able to count on them to pursue our ambitions in this game, a must-have for video game lovers, especially in our key development areas in Asia. Our five players will wear HLA Jeans on their jerseys this weekend at the Chongqing Major tournament, hopefully giving us that little bit extra to win a new title!”
The PSG.LGD team is composed of 5 players, the Chinese Wang "Ame" Chunyu, Lu" Somnus丶M " Yao, Yang " Chalice " Shenyi, Xu " Fy " Linsen and the Malaysian player Jian Wei "xNova" Yap.