Accor Live Limitless and Paris Saint Germain unveil ambitious partnership details

PARIS, February 22, 2019 – Today, Nasser Al-Khelaifi, Chairman & CEO of Paris Saint-Germain and Sebastien Bazin, Chairman & CEO of Accor, announced the details of an ambitious partnership at Parc des Princes in Paris. This three-year renewable agreement makes ALL (Accor Live Limitless), Accor's new lifestyle loyalty program, the club's major partner and official jersey sponsor as of the 2019-2020 season.
“This is an historic day for the club,” said Al-Khelaifi. “With ALL, we will create important lifestyle experiences for Accor’s extensive network of 265 million customers in 100 countries and the 395 million fans who follow the club and its players on social media. And as you will see, we are not short of ideas.”

"Partnering with Paris Saint-Germain is an incredible opportunity. For us, the club is one of the three best brands in the world of football,” said Sebastien Bazin. “Together with Paris Saint-Germain, we will promote a modern French lifestyle concept worldwide. It was natural for our two brands to unite based on our shared values of travel, exchanges and people coming together.”

Through the partnership – which begins on March 1 – the two globally recognized French brands will share their exceptional knowledge in hospitality and entertainment to create unique and innovative experiences. Both company presidents have unveiled some of the surprises that Paris Saint-Germain supporters and members of the ALL program will experience, including privileged access to the club’s current and former players, as well as innovative digital rights and content.

Finally, the partnership will give ALL a permanent presence at Parc des Princes beginning next season, including the naming of the famous Skybar, the premium hospitality zone at the Parisian Stadium.