A tradition of innovation

In the 1970s the famous Parisian designer Daniel Hechter took the reins of the club as chairman, creating the club’s iconic jersey. His vision gave the club a new lease of life and laid the foundations for what was to become, from the 1990s onwards, a major European football club. The original design first appeared in 1973 with its central red stripe symbolizing the bold, daring and stylish city of fashion, embodying the spirit and the image of the French capital city. And performance, excellence and style are part of the Paris club’s DNA as it looks to the future.

50 years on, the new 2020-21 PSG home shirt with our partner Nike celebrates this unmis-takable red stripe and pays tribute to the founders of the club, featuring references to these early designs. The club founders had high sporting ambitions which led to the first major European title in 1995-1996: a reference the new 2020-21 away shirt has drawn its roots from. It’s also a nod to the jersey culture which developed at a fast pace in the 1990s.

Paris Saint-Germain has always had both a passion for football and fashion, and these unique jerseys embody the values of the club as well as representing those of Paris. The 2020-21 kits by Nike demonstrate how PSG manages to combine sport and design, mixing worlds and universes. The club’s approach and unique style was visionary in the 1970s and it still is today.

"There is perhaps no more fitting way to celebrate 50 years of Paris Saint-Germain than through the return of this iconic design”, said PSG Chairman and CEO Nasser Al Khelaïfi.

“As a young institution, ties to our origins serve to remind us of our heritage - how far the Club has come on our journey so far, and of our exciting future ahead. It is with great pride we that we wear these colours and represent the city of Paris. Style, passion, ambition and energy, embodied perfectly by this historic jersey. Reintroducing this beloved design pays homage to the many great players that have represented, and continue to represent, our Club with pride and honor, and equally to the lifeblood of Paris Saint-Germain – our sup-porters at home and across the globe. Thank you. Together, represented by these jerseys, we will write the next chapter of our history with both perspective and limitless ambition."

Paris Saint-Germain is proud of the club’s heritage and is committed to helping people con-nect with football every day, everywhere. This PSG 50 years anniversary jersey is also deeply rooted in its lifestyle culture.

Born in the Enlightenment City, Paris Saint-Germain has always been a forward-thinking institution. In a fast-changing world, France’s pre-eminent multi-sports club has taken its brand and products to a new level of expertise and experience, making it the club of the next generation. PSG’s cutting-edge, creative style is reflected in the personalization possibilities for fans on the 2020-21 Nike home and away kits.

This new Nike collection embodies the spirit of Paris Saint-Germain: respecting its culture and roots, but at the same time pushing boundaries and establishing new goals ahead.

The 2020-21 PSG home and away kits are available via store.psg.fr and nike.com from July 21st.