VOLT and BIG COLA become Official Regional Partners of Paris Saint-Germain
Multinational beverage group AJE and football giant Paris Saint-Germain have signed a regional partnership until June 2024. The Peruvian Company’s Energy drink VOLT and cola drink Big Cola become official beverages of the Parisian club in specific countries.
The world 5th selling Energy drink, VOLT, is now Paris Saint-Germain’s official Energy drink in Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico and Egypt.
While the 4th selling Carbonated soft drink, BIG COLA, becomes the Club’s official Soft drink in India, Thailand, Indonesia, Vietnam, Cameroon, Bhutan and Venezuela.
" This agreement with Paris Saint-Germain is very important to us, as it marks a milestone for the AJE Group and we hope that it will get stronger every day. We are becoming a regional partner of PSG through the VOLT brand in 11 Latin America countries and with BIG Cola mainly in East Asia. Together we are going to do very interesting things”, said Augusto Bauer, Deputy CEO of the AJE Group.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain added: “We are delighted to team up with VOLT and BIG COLA as regional partners. We both share strong ambitions to develop our Brands’ presence worldwide while offering the best possible experience to our passionate audiences. We are looking forward to working together to create exclusive content and reach out to millions of fans in these territories.”