Unibet partners with Paris Saint-Germain

Unibet, part of Kindred Group, a pioneer of online gambling in Europe, and Paris Saint-Germain today signed a partnership agreement for the next two seasons covering the European market. With a digitally-led approach, the partnership between the two brands will also be showcased throughout the season at Parc des Princes.

A sports betting site designed by bettors for bettors, Unibet has been heavily involved in football for many years now, with the sport accounting for 70% of the multi-sport platform’s online bets.

Marc Armstrong, Paris Saint-Germain’s sponsorship director, said: “We are delighted to welcome UNIBET to the wider Paris Saint-Germain family. We both share the same desire to win, a passion for the game and a steadfast commitment to ensuring our brands thrive in highly competitive markets. In teaming up with Paris Saint-Germain, UNIBET will have significant visibility both in the stadium and across the club’s digital community.”

Mathieu Drida, General Manager Kindred France, added: “We are proud to become the official online betting partner of the most decorated club in France and one of the most dynamic teams in Europe. With Paris Saint-Germain, UNIBET is looking to enhance its profile across the whole of Europe and offer consumers exclusive content that takes them as close as possible to the game.