Paris Saint-Germain to release an exclusive personalized video NFT coupled with an unforgettable real-life experience

Millions of NFT and sports fans across the globe can sign up online today at https://psgballondor7.com to be notified and then on Tuesday 26th April, register to take part in a unique week-long auction. Starting on Tuesday 3rd May fans can bid for an exclusive Personalized Video NFT created by Paris Saint-Germain, which includes a 1-night stay in Paris and an exclusive experience up close with the Paris Saint-Germain players.

Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, announced: “Paris Saint-Germain is proud to continue its work in NFTs by launching a second piece of artwork, following the successful launch of the Lucky Buddy NFT a year ago. The ‘Ballon d’Or #7’ NFT is the fruit of a unique and exclusive collaboration with the Ballon d’Or. Together, we went one step further and created a comprehensive piece that combines a dynamic and personalized digital creation with an exclusive real-life experience. This is a way of showcasing the Ballon d’Or in an original way. This Personalized Video NFT is one of the most attractive pieces ever created for the world of sport.”

The “Ballon d’Or #7” NFT retells, through a minute-and-a-half of exclusive images and animations, Leo Messi’s arrival in Paris, his first steps as a Rouge & Bleu, his first goal in the Parc des Princes, and right up to his seventh Ballon d’Or title, immortalised in digital format for the very first time.

In a world first, any fans that sign up to the platform – regardless of whether they bid or not – will have the opportunity to leave a message for their idol which will be embedded in the final NFT, to give everyone the opportunity to be part of this work of art.