Paris Saint-Germain teams up with 3.PARADIS
Paris Saint-Germain and 3.PARADIS are launching an original collaboration based around the values of football: unity, diversity and surpassing oneself. A capsule collection is already available across the whole Paris Saint Germain network – online and in stores in France and abroad –, at 3.Paradis.com and through a selection of retailers across the globe.
Sharing the desire to make sport a powerful vehicle for change, the capital club and the socially-aware clothing brand, created by Parisian and Rouge & Bleu supporter Emeric Tchatchoua, have embarked on a collaboration along the theme of solidarity and inclusion.
"When Paris Saint-Germain suggested working together on a capsule collection, I immediately thought about demonstrating football’s ability to convey the power of community, solidarity and aspirations within our society,” announced Emeric Tchatchoua, Creative Director of 3.PARADIS. "Unity is one of the founding principles of football. It is the foundation upon which the game is played. Football is the most popular sport in the world. We cannot deny its ability to shape a life, a city, a nation, the world. As a lifelong PSG supporter, collaborating with Paris Saint-Germain in order to spread our message and our shared values is an honour and a very humbling experience.”
"We are always on the lookout for new stories that tie in with our values, within the framework of our collaboration projects. Our meeting with Emeric was one of the most inspiring ones we have ever had, both in terms of humanity and creativity. The 3.PARADIS brand emits a very positive energy and adopts a modern, chic and poetic stance. We are very proud to help shine the spotlight on this brand from Montréal,” added Fabien Allègre, Director of Brand Diversification at PSG.