Paris Saint-Germain rewarded for their digital strategy in China
For the first time in its history, Paris Saint-Germain is at the top of the Red Card 2023 rankings, an award rewarding the best digital communication in China by a football club. The Parisian club climbed from 4th to 1st place in a year thanks to the work of its dedicated teams. This achievement rewards the innovative digital strategy implemented by Paris Saint-Germain in China.
Paris Saint-Germain have over 4 million subscribers and 3.5 billion views on the Douyin platform and 3.1 million subscribers on Weibo.
On the player side, Leo Messi also came in first place and Neymar JR completed the podium by taking third place.
The Red Card 2023 Award recognises Paris Saint-Germain's successful international digital strategy and its ability to reach out to the next generation. With more than 190 million followers on various social media platforms and a growing presence on Chinese social media, the Club is now a key online sports figure.
Anthony Baca, Director of Media and Digital, said: "It is an honour to be rewarded with this prestigious award. We are extremely proud of the work we are doing to engage with football fans in China in new and authentic ways - from launching PSG on Bilibili to broadcasting a record-breaking friendly match in Saudi Arabia on Douyin. We look forward to continuing these efforts in the year ahead."