Paris Saint-Germain opens immersive lifestyle pop-up in Los Angeles
PSG House to Feature Exclusive Fashion Collaborations, Cultural Programming, and Fan Experiences, June 14–23
From June 14 to June 23, European Champions Paris Saint-Germain will be introducing the PSG House, an experiential pop-up on the iconic Melrose Avenue in Los Angeles. Free and open to all daily from 10:00 AM to 7:00 PM, PSG House will offer fans and visitors an inspired blend of sport, fashion, art, music, and wellness, curated in the spirit of Parisian elegance and West Coast creativity.
Designed as a cultural and experiential hub, PSG House invites the public to discover the French touch and step into the universe of Paris Saint-Germain through exclusive collaborations, interactive zones, and community programming. A rotating lineup of events — including workshops, wellness sessions, DJ sets, comedy nights, and watch parties — aims to engage creatives, fans, and the broader Los Angeles community.
PSG House Highlights
Interactive Spaces
- Augmented Reality photobooth with Paris Saint-Germain players
- Trophy gallery showcasing the Club’s historic achievements
- Kids Zone with games and interactive activities
- Rooftop soccer pitch and fan club events
- Wellness lounge and social spaces featuring food trucks and live music
- Content Studio: Daily shows and podcasts produced on-site, including "Good Morning & Bonsoir" and “Wassup America.”
- Retail & Capsule Drops: Visitors can shop the new 2025–26 Home jersey as well as the Away and Third jerseys, as well as a curated selection of exclusive PSG fashion collaborations, available only at the PSG House.
Comedy Nights
- June 18: featuring Alexis Guerreros (The Cooligans Podcast), JF Harris (The Ringer, Comedy Central),
- Steve Furey (Dating No Fitler, Hulu) and Jamel Johnson (Memes & Nightmares, Hulu)
- June 22: featuring Armando Anto (Don’t Tell, World Tour, Multiple Specials), Ethan Edenburg (Conan, Wolves of Glendale, Tenacious D Tour), Melissa Villaseñor (SNL) and Jordan Thewlis (Don’t Tell)
- Workshops: covering fashion, cinema (in collaboration with Miramax), innovation, and community-based.
Live broadcast of all Paris Saint-German matches
- June 15: Paris Saint-Germain v. Atletico Madrid
- June 19: Paris Saint-Germain v. Botafogo
- June 23: Paris Saint-Germain v. Seattle Sounders
Notable Collaborations Include
- PSG x Savoir Faire: Bespoke fashion pieces and live workshops customizing shoes and accessories.
- PSG x The Weeknd: A bold jersey campaign tied to the artist’s Los Angeles concert and a chance to win tickets through in-house activations.
- PSG x Steven Harrington: A vibrant art-meets-football collab exclusive to Los Angeles.
- New Era, Alchemist, PTSF, Pamela e-Bike: Streetwear, sustainable fashion, and lifestyle collaborations rooted in urban identity and PSG's cultural crossover.
Activations by Club Partners
- Qatar Airways: Souvenir photos with PSG stars
- Visit Rwanda x BigFace: Coffee-tasting corner and all-day café
- Visit Qatar: 3-a-side soccer pitch
- Aspetar: Wellness corner inspired by elite sports recovery
- beIN SPORTS: Live content wall and VR PSG experiences
- EA SPORTS: Gaming zone with EA FC 25 tournaments
- Hisense: PSG House provider of TVs and Home Appliance
- MatchWornShirt: Live jersey auctions and signed memorabilia
- Stanley: Custom hydration products co-branded with PSG
From Paris to Los Angeles, the PSG House embodies the Club’s mission to build a global lifestyle brand that transcends sport. With its finger on the pulse of fashion, culture, and community, this pop-up is a bold expression of “The Club of the New Generation.”
PSG HOUSE LOS ANGELES
June 14 – 23, 2025
Melrose Avenue, Los Angeles
Open Daily: 10:00 AM – 7:00 PM
Full schedule and registration for select workshops: en.psg.fr/usa
