Paris Saint-Germain giving new designers a lift with the Jordan Wings programme
As part of their ongoing partnership, Paris Saint-Germain has teamed up with Jordan Brand and its youth programme WINGS, which aims to unlock access to education for disadvantaged young people.
In joining forces, they are offering talented youngsters at CASA93 support and resources to create a capsule clothing collection inspired by contemporary culture. The main aim of this mentorship project is to give young design students from underprivileged backgrounds a chance to break into the fashion world.
Following a year of teaching and interaction from February 2022 through to 2023, Léo Ciavarella and César Noyer set themselves apart by coming up with two pieces – a hoodie and a long-sleeved T-shirt – inspired by “the energy and effervescence” generated at the legendary Parc des Princes on match nights. Their artistic output pays tribute to the thousands of nameless fans who add to the beauty of sport with their passion. Blown away by their energy and creativity, in January 2023 Paris Saint-Germain handed the pair a six-month assignment at the club’s Brand Department.
Fabien Allègre, Chief Brand Officer: “Paris Saint-Germain are proud to inspire new generations and take part in this initiative, which allows talented young people to make their names. It also gives us the opportunity to continue positioning ourselves as a benchmark of style in the sports world.”
Nadine Gonzalez, founder of Casa 93: “Like PSG, at Casa93 you’ll find kindness, tension and compassion. The ambivalence of pleasure combined with the tension of the challenge, the effort involved in expressing a passion, and perseverance: that’s the design programme that the young people at Casa93 experience every year with Jordan Wings. One family, three teams, thousands of supporters, one capsule collection and two strikers in Leo and Caesar!”
The capsule collection designed by Léo and César goes on sale on 28 February 2023 at Paris Saint-Germain stores in Paris, the USA and Japan, and at www.psg.fr, Nike House of Innovation in Paris, World of Flight in Milan, www.Nike.com and the Nike app.
The hoodie will retail at EUR 75 and the long-sleeved T-shirt at EUR 50.