Paris Saint-Germain and Smart Good Things sign a partnership based on innovation, well-being and solidarity

As part of the partnership, the club will invest €250,000 and donate 25% of the net turnover generated by the sale of “Paris Saint-Germain by Smart Good Things” drinks to support initiatives carried out by the Paris Saint-Germain Endowment Fund for children.

Paris Saint-Germain and Smart Good Things, an innovative and committed brand label of drink mixes, have signed a three-year partnership. The agreement includes the development of a range of responsible, environmentally-friendly co-branded products. Through this partnership, Smart Good Things will provide financial support for the development of initiatives carried out by the Paris Saint-Germain Endowment Fund.

Starting in October, new innovative Paris Saint-Germain by Smart Good Things wellness drinks will be available on They will then be on sale at official Paris Saint-Germain stores as gift boxes.

Packed with intelligence, health and solidarity, these new and innovative well-being drinks developed by Smart Good Things bear the fruit of 12 years of research and development. They are available in a wide range of flavours, for all tastes and times of the day.

The products are made with natural, sugar-free ingredients and are designed to significantly reduce the carbon footprint of individual drinks thanks to their small volume. A 2-to-3-gram stick allows to make a standard can - or bottle-sized drink - in a few seconds.

Smart Good Things founder, Serge Bueno, said: “We are delighted and greatly honoured to sign this partnership with a legendary club, which has a major societal role through its achievements on and off the pitch, bringing so many people together, and through its commitments with Endowment Fund.”

Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, commented: “We are delighted to welcome Smart Good Things to the Paris Saint-Germain partner family. Innovation, health and well-being are part of our DNA. We look forward to working together on sustainable products that can fulfil people’s will to consume in a different way, in line with strong societal and ecological values. The partnership with Smart Good Things will also enable us to develop initiatives carried out by our Endowment Fund to support children.”

Smart Good Things is a committed player and wishes to support solidarity causes, particularly in the field of sport and culture. As part of the partnership, 250,000 euros per season and 25% of the net turnover from the products’ sale will be invested by the club in the Paris Saint-Germain Endowment Fund to carry out its actions.

Paris Saint-Germain was the first professional sports club in France to commit to social and charitable actions through the creation of its Foundation in 2000. In 2013, the Paris Saint-Germain Foundation created the Endowment Fund to collect donations from individuals and companies and thus carry out actions to support disadvantaged or sick children, as well as young people and communities in difficulty. In 20 years, more than 250,000 children and teenagers have benefited from our programmes.

More about the Paris Saint-Germain Endowment fund

About Smart Good Things:

Smart Good Things is an innovative, committed and high growth company. It offers healthy drinks,good for human living-together and for the planet. These "heart drinks" are designed to, drastically, reduce the carbon footprint and costs, associated to transporting water, bulky containers and over packaging. This is how, 25% of beverages net sales are donated to the charitable commitments and partners causes, through its Smart Good Foundation. Many partenerships have been signed with major sports clubs, major cultural organizations and foundations (Paris Saint-Germain, RC Lens, AS Saint-Étienne, Paris La Défense Arena, The Voice, etc.).

More about Smart Good Things