Paris Saint-Germain and Novotel unveil Alain Roche’s Legendary Room in Valencia

Paris Saint-Germain, in collaboration with Novotel, is delighted to unveil the Legendary Room celebrating Alain Roche at Novotel Valencia Lavant. As part of the global Novotel Legendary Rooms initiative, this immersive and bespoke hotel room brings to life the legacy of one of PSG’s most iconic players, offering guests a unique blend of storytelling, design, and hospitality.

A Tribute to a Football Legend

The Legendary Room at Novotel Valencia Lavant pays homage to Alain Roche, renowned for his contributions to PSG and the wider football world. During his tenure at PSG, Roche won multiple titles over six seasons, including the Division 1 championship in 1993–94, the Coupe de France in 1992–93, 1994–95, and 1997–98, the Coupe de la Ligue in 1994–95 and 1997–98, and notably, the UEFA Cup Winners' Cup in 1995–96. Roche's international stint with Valencia in Spain added to his accolades, where he was part of the squad that won the Copa del Rey in 1998–99 and the UEFA Intertoto Cup in 1998. This room offers a window into Alain Roche’s remarkable journey.

Designed to captivate both football fans and travellers, the room features valuable personal items, such as his iconic jersey and 1996 Recopa medal, untold anecdotes and exclusive content that immerses guests in the highlights of Alain Roche’s career at the club. 

Upon entering, guests are immersed into the PSG universe with signature colours and distinctive design features such as a football centerpiece, framed photographs and cushions adorned with the club logo.

“Legends are not just born; they are forged through discipline, resilience, and the will to rise above challenges. Alain Roche showed that true greatness is measured not only by trophies but by leadership, intelligence, and the impact left on the game. We are thrilled to honour his legacy with this unique experience at Novotel Valencia Lavant.” Rodrigo Gomes, General Manager, Novotel Valencia Lavant

“With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of Paris Saint-Germain through its greatest legends. It is an honor to celebrate Alain Roche and his legacy, through a project that transcends borders and embodies the spirit and greatness of Paris Saint-Germain”
Nadia Benmokhtar, Diversification and Merchandising Director of Paris Saint-Germain

A Unique Hospitality Experience

Guests of the Legendary Room can expect a personalised journey that blends the thrill of football with Novotel’s signature hospitality. Highlights include:

• Exclusive memorabilia and decor reflecting Alain Roche’s career.
• Digital content sharing behind-the-scenes stories and personal insights from Alain Roche.
• Locally inspired touches that celebrate Valencia, Spain.

Novotel’s signature amenities, offering the perfect balance of comfort and connection.

Digital Content Exclusively for Guests

Guests of the Legendary Room unlock exclusive digital content upon check-in. This includes behind-the-scenes insights about Alain Roche, featuring interviews, career highlights, and iconic PSG moments. The digital content includes Valencia recommendations inspired by the legend’s favourite spots, while younger fans can enjoy interactive content connecting them to Alain Roche. Blending innovation and storytelling, this digital experience enhances the Legendary Room, creating lasting memories for every guest.

“It is an honor to see my career celebrated in this room. Valencia and Paris have always held a special place in my heart, and this Legendary Room is a beautiful way to share my story with football fans. I hope visitors will feel the passion and connection that defined my time at the Club."
Alain Roche, PSG Legend

About Alain Roche

Arriving at the club in 1992, Alain Roche played 223 matches and scored 12 goals across all competitions during his six seasons wearing the Red & Blue jersey. An excellent defender, the French international (25 caps between 1988 and 1996) notably won a French Championship (1994), three French Cups (1993, 1995, and 1998), two League Cups (1995 and 1998), as well as the Cup Winners' Cup (1996) with Paris Saint-Germain.

Discover the Legendary Room in Valencia, Spain

The Legendary Room at Novotel Valencia Lavant is now open for booking on ALL.com.

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Novotel Legendary Rooms

The Legendary Room at Novotel Valencia Lavant, follows on from successful launches in Indonesia, China, Saudi Arabia and Ivory Coast. Inspired by the stories of legendary Paris Saint-Germain players, the Novotel Legendary Room series is rolling out in key destinations worldwide, with the first launch in Jakarta, Indonesia, on March 20, followed by Shanghai, China debut on March 27, Riyadh, Saudi Arabia on April 10, Abidjan, Ivory Coast on April 18 and today in Valencia, Spain. Football legend Alain Roche - the star of the Valencia suite - was present for the unveiling, blending football history and modern hospitality to travellers seeking balance and inspiration.

more about the Legendary Rooms