Paris Saint-Germain and KLABU launch an exclusive jersey to celebrate the indomitable spirit of children in the world's largest refugee camp
On the occasion of Universal Children's Day, Paris Saint-Germain - through its Endowment Fund - and the socially responsible startup KLABU are launching an exclusive jersey celebrating the pride and indomitable spirit of refugee children and those living near the Cox’s Bazar refugee camp in Bangladesh.
Created in collaboration with children, this unifying jersey offers a shared color for all children and serves as a symbol of unity for their numerous supporters outside the camp. Cream and blue, it displays side by side the logos of KLABU, Paris Saint-Germain, and represents the Spirit of Cox’s Bazar.
This jersey launch is part of a creative campaign aimed at raising awareness and fundraising. It continues the joint effort by Paris Saint-Germain, KLABU, and the Bangladeshi NGO Friendship to improve the lives of some 500,000 children living in the Cox’s Bazaar refugee camp and surrounding villages in Bangladesh. Since 2020, the three partners have established and maintained a sports club that includes a sports field, a library, a viewing and learning hall, as well as a vehicle equipped with sports gear and a screen. Together, they make sports participation possible for thousands of children in an environment where distractions are scarce.
The campaign, produced by Magnifier Creatives in Bangladesh and created in collaboration with Wieden + Kennedy Amsterdam, showcases athletes from Paris Saint-Germain, young athletes from Cox’s Bazar, and the wider sports community, inviting as many people as possible to join the team by purchasing the jersey.
The jersey is available for purchase from November 20 via KLABU on klabu.org and via PSG on store.psg.fr. Thus, the proceeds from the jersey sales will help continue support of the project in Bangladesh.