Paris loves Japan! PSG x EDIFICE

A DECADE OF COLLABORATION BETWEEN PARIS SAINT-GERMAIN AND EDIFICE

Since 2014, Paris Saint-Germain and Edifice, a brand of the Baycrews group, have combined their creative inspiration – for the Japanese market – to create collections with a mix of elegance and modernity. This partnership has produced two annual collections, each reflecting the best of Japanese and Parisian influences. Edifice is recognised for its refined designs and attention to detail, which have made it a leading player in the world of men's lifestyle fashion.

Through this partnership, Paris Saint-Germain and Edifice have shared the same passion for elegance and innovation over a period of 10 years, with the aim of showcasing Paris and Tokyo around the world. Both brands are committed to creating pieces that are both aesthetically pleasing and modern, and celebrate designs that transcend time. Together, they continue to express their limitless creativity and break new ground.

A NEW POP-UP STORE TO CELEBRATE 10 YEARS OF COLLABORATION

To celebrate this decade, Paris Saint-Germain and Edifice will present a unique universe through a unique pop-up store steeped in the cultural codes of Japan. This store will provide an opportunity to explore a selection of reissues of bestselling exclusive pieces such as the collections produced in collaboration with Makoto Yamaki, Kengo Kuma or those of Edifice. For the first time ever, it will also be possible to gain access to the "Paris Loves Japan" limited editions, created especially for the occasion with various renowned designers such as Poggy The Man or Banana Yamamoto. Finally, there will also be T-shirts and a sculpture by Pieter Ceizer, T-shirts and accessories by Futura 2000 and even some Japanese-inspired shirts to be unveiled.

Take the opportunity to immerse yourself in the history of this collaboration, the different players involved and its rare creations which will be on display at the Paris Saint-Germain Megastore, from June 20 to June 23, as well as on the club's website.

AN EXCLUSIVE COLLABORATION WITH POGGY

With this pop-up store, the two brands will also unveil a capsule collection designed, especially for the occasion, with the designer and fashion icon, Motofumi Kogi aka Poggy.

Poggy stands out for his unique style that blends streetwear with off-the-peg fashion. He takes part in many international fashion weeks and has notably collaborated with Nike and Comme des Garçons in the past. The exceptional presence of Poggy at the Megastore, for this launch, will give this cultural and international celebration in honour of this 10-year collaboration an added buzz.

The 20th June will also mark the reopening of the first floor of the Paris Saint-Germain boutique at the megastore, opposite the Parc des Princes, dedicated to the brand's latest exclusive collaborations. Visitors will be able to discover this new collection as well as other unique pieces from previous collaborations.
Megastore Paris Saint-Germain, 14 Rue Claude Farrère, 75016 Paris, open every day from 11 a.m. to 7 p.m.