Paris celebrates its Korean fans with special shirt printing and a meet-up in Seoul
For its game against Le Havre AC this Sunday, Paris Saint-Germain will be playing in shirts with Korean text printed on them for the first time in the club's history, whilst also taking the opportunity presented by this fixture, which is set to kick off at 13:00 CET (21:00 Seoul time), to invite its fans to an exceptional event in the South Korean capital.
Over 1,000 supporters will be gathered in Seoul alongside club representatives and various partners, including Paris Baguette, which became the first South Korean company to sign a partnership with the club at the start of November, as well as EA Sports. Local artists will provide entertainment at the event, which will also give fans the chance to personalise their shirts there and then.
Ever since Lee Kang-in joined the club, Paris Saint-Germain has seen interest grow among its fans from the Land of the Morning Calm, as shown by a 20% rise in the number of South Korean supporters attending games at the Parc des Princes in a single season as well as an increased presence of South Koreans among its social-media followers, with 22,000 more following the club on X and 35,000 more following it on Naver, making Paris the third-most followed football club in the country.
Paris Saint-Germain's rise in popularity in South Korea can also be measured by the commercial success of its official store in Seoul, which opened back in July, with the country now the club's second-biggest market in terms of e-commerce.
These special-edition, Korean-printed shirts can be found on the club's official online store.