Monster Energy becomes the first sponsor of the PSG e-sport team in DOTA 2

During its Summer Tour in Asia, Paris Saint-Germain signed a one-year partnership with Monster Energy. The Monster Energy logo will now appear on the Dota 2 players' jersey of the Parisian franchise during its international tournaments and will benefit from the growing visibility and popularity of the PSG.LGD team, especially on Chinese territory.

Fabien Allègre, Director of Merchandising and diversification at Paris Saint-Germain, said: "For the past four months, our Dota 2 team has continued to improve and achieve great things. We are pleased today to welcome Monster Energy in the PSG esports family and share this pioneering adventure that Paris Saint-Germain started almost two years ago. Together, we will work to promote our respective brands amongst young people in China and around the world. "

On Monster Energy’s side, we recall that "Paris Saint-Germain is one of the top football clubs in Europe and in the world. Paris Saint-Germain not only refers to a strong concept as a brand, but is also an integral part of the Parisian culture. We have many experiences of sponsorship and promotion in the field of esport, we like to collaborate with "cool" brands that have a global impact. Paris Saint-Germain is undoubtedly part of this type of brands and we are eager to work together. Their association with the Chinese team LGD gaming, one of the best teams in the world on Dota 2, leads us to think that this partnership between PSG.LGD and Monster Energy can shine around the world. "

Based in Shanghai, the five Parisian players, including four Chinese and one Malaysian, are among the favourite teams of the Vancouver International Championships - The International 8 - which will run from August 20 to 25 at the Rogers Arena. This event has a cash prize of $ 25 million and an average of 4.5 million simultaneous viewers on specialized streaming platforms, with peaks of 11 million during the final.

Dota 2, a real social phenomenon, is a multiplayer online battle arena video game developed and published by the Chinese company Valve Corporation. It is one of the most popular games of the moment, especially in China and Southeast Asia.