Paris Saint-Germain extend retail presence in Japan

Following the success of the club’s first two stores in Tokyo, Paris Saint-Germain is opening its third store in Nagoya in partnership with BAYCREWS

The first official Paris Saint-Germain store in Japan’s Tokai region, open on 7th March 2020, will feature all items available at the Paris Saint-Germain Store Tokyo, as well as new exclusive products for Paris Saint-Germain supporters in Asia:
• Paris Saint-Germain x Captain Tsubasa collaboration- one of the fastest growing and inspiring Clubs in the world joins forces with the most popular football comic, of which many PSG players are fans. Pre-sales of limited items will be exclusively available at the Nagoya store.
• New Vintage Collection- Paris Saint-Germain is launching a range of vintage jerseys for the clubs 50th anniversary.
• The Paris Saint-Germain/Replay capsule collection showcased at Paris Fashion Week in November 2019 is available for pre-order.
• Additional sales of limited items from the Jordan collection

Paris Saint-Germain is extending its presence in Japan with the new store in Nagoya, just three months after the inauguration of a second shop and a PSG Café in Tokyo. Japan, which shares Paris Saint-Germain’s taste for creativity and lifestyle, is now the Club’s second country in the world in terms of retail. PSG’s third store now in Nagoya is also the continuation of several highly successful collaborations in recent years between Paris Saint-Germain and some of Japan’s boldest creators and brands.

Sébastien Wasels, Paris Saint-Germain’s Managing Director for Asia Pacific said: “Following the success of our Paris Saint-Germain stores and cafe in Tokyo, we are delighted to open our third Japanese store in Nagoya.
Our numerous Japanese fans will have the opportunity to discover the latest collections and prestigious products collaborations of Paris Saint-Germain.
The club continues to implement a very ambitious strategy all over Japan following the launch of our office in Tokyo, the creation of of our Line account and Japanese digital platforms as well as the signing of our first Japanese partner BULK HOMME.

Masayoshi Komine,Executive Vice-President of Baycrew’s Company, Ltd has declared : “Nagoya is the 4th largest city in Japan. We are thrilled to open the third PSG STORE in Japan in this exciting and vibrant city. We look forward to continuing our success story with Paris Saint- Germain in Japan with this new opening.”

By opening a third store in Japan, Paris Saint-Germain is also capitalizing on the success of its Asia Summer Tours in China in 2019 and Singapore in 2018. Particularly attractive and popular in Asia, Paris Saint-Germain has also signed or renewed several regional partnerships in the last year on the continent with Ping An, Lovebet, BULK HOMME and Betway.