Fonbet becomes Paris Saint-Germain's official regional partner in Russia and the CIS region
Paris Saint-Germain has signed a long-term partnership agreement with Fonbet, the leader in the sports betting market in Russia and the CIS region.
Fonbet, the betting company omnipresent in Russia and the CIS, will take advantage of the Parisian club's ever-increasing popularity in these regions, as well as securing exclusive marketing rights to engage with its users.
With a large number of sports betting shops as well as its official website and dedicated app, Fonbet is a major player in the betting industry throughout Russia and the CIS region, which will help Paris Saint-Germain to grow its fanbase further in those territories.
The Fonbet logo will appear during Paris Saint-Germain home matches in Ligue 1, via the club’s virtual LED solution, as well as on the club's official website and app. Fonbet will offer its customers enhanced odds for Paris Saint-Germain matches and also collaborate on special promotions developed jointly with the club.
This partnership is the result of a strong bond created with Russian and CIS fans during the 2018 World Cup in Russia. The French team's performance during this World Cup has considerably increased the interest of Russian and CIS fans in French football, particularly in Paris Saint-Germain.
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, commented: "We are delighted to welcome Fonbet to our family of regional partners at Paris Saint-Germain. The reputation of our club is growing steadily in Russia and the CIS and an association with the leader in sports betting in these regions will help both parties achieve our ambitious objectives. The partnership between the club and Fonbet aims to create a unique football experience for Paris Saint-Germain fans and football lovers in Russia and the CIS region."
Alina Yakirevich, Fonbet CMO adds: "PSG is the strongest French team and a top European contender. The team gets a lot of support from fans in Russia and the CIS countries. I am confident that our partnership will last for a long time and help to consolidate Fonbet's status as a leading player on the betting market in Russia and the CIS region."
Fonbet is the oldest betting company in Russia and was founded in 1994. Fоnbet is an official sponsor of the Russian national football team, Continental Hockey League, CSKA football club. Fonbet accepts bets on sporting events on the official site and app as well as in betting shops.
Charity is the essential part of Fonbet activities. This year the company launched the initiative “Bet on Kindness charity” under #letsfighttogether hashtag. The goal is to help people who go through hard times during COVID-19 pandemic and to provide medical staff with medical and personal protective equipment. By December Fonbet has donated 100 million rubles as part of its “Bet on Kindness” charity initiative.