Reuter.com, the e-commerce site specialising in bathrooms, today joins Paris Saint-Germain Handball as an Official Partner for a period of two years.
Paris Saint-Germain Handball is very pleased to welcome reuter.com as an Official Partner until June 2022. The German-based family business, founded and run by Bernd Reuter, has become the leading online retailer of well-known bathroom product brands to private customers in Germany.
Since January 2020, the Reuter group has begun to expand internationally, setting up in Boulogne-Billancourt, near the Stade Pierre de Coubertin. Its objective in France is to become the specialised leader in online bathroom product sales to private customers. This aim is accompanied by a plan to increase the brand awareness of reuter.com in France via strategic partnerships such as the one established with Paris Saint-Germain Handball.
Emmanuel Noguès, President of reuter.com in France, stated: “Reuter.com is extremely proud to be associated with Paris Saint-Germain Handball, which features some of the best players in the world and benefits from very high credibility in France and Europe. This investment in elite sport is in line with the values of commitment, rigour and passion that drive our teams to meet our customers’ needs on a daily basis. The presence of reuter.com on the front of the handball players’ shorts as well as on the playing surface or the LED lights of the Stade Pierre de Coubertin during French Division 1 or Champions League matches will all be useful elements in developing our visibility in the French market. With this partnership, which has great potential in terms of brand awareness, we would like to encourage new customers to buy their bathroom products online with confidence, while making great savings.”
Jean-Claude Blanc, Deputy CEO of Paris Saint-Germain, added: “We are delighted to welcome reuter.com as a Paris Saint-Germain Handball partner. Our partnership is an alliance that makes sense, given that the search for performance and the attainment of a leading role are at the core of our respective approaches. We particularly like to surround ourselves with ambitious partners such as reuter.com, which has invented an efficient economic model for its customers, and which boasts an unhesitatingly innovative mindset.”
Through this partnership, reuter.com will also offer its customers unique, player-focused experiences, so that they can enjoy the thrills of Paris Saint-Germain Handball’s upcoming trophy conquests to the fullest.