On Tuesday 12 February Paris Saint-Germain launched the second chapter of the exclusive Jordan x Paris Saint-Germain lifestyle collection. The 24 items in the collection proved hugely popular, including the hoodie Jumpman Fleece and the white tee logo.
In just a few hours thousands of fans around the world flooded the e-commerce site and official Paris Saint-Germain stores, selling out over 5000 items within a few hours. Today’s restocking should meet some of the demand but trends suggest a permanent sellout very soon, with the global success of this new wave of products replicating that of the Jordan x Paris Saint-Germain lifestyle collection. Buyers from 52 countries have shopped at store.psg.fr, with international sales making up half of the turnover.
Fabien Allègre, Director of Merchandising and Diversification at Paris Saint-Germain, said: "Our collaboration with Jordan is unique in the world of football. Every day, fans tell us about their support for this exclusive initiative that combines the best of sport and style.”
“We have succeeded in bringing Paris Saint-Germain to new international markets and new fans. With Jordan, we have increased our sales in the United States fivefold this season and we are enjoying fantastic success in Japan, where we are the first European club to have an official store.”
The children’s collection (3-15 years old) is also expected to be a great success next week.