Paris Saint-Germain stay on time with Purnell

Paris Saint-Germain and Swiss master-watchmakers Purnell have signed a brand-new three-year partnership. Purnell has become Paris Saint-Germain’s official timekeeper and, from March 2023, Purnell and Paris Saint-Germain will offer the club’s supporters and watch lovers around the world with regular releases of exclusive, limited-edition watches.

The two brands’ collaboration is characterised by their forward-thinking DNA that focuses on excellence. Purnell’s unique positioning as the flag-bearer for “high watchmaking” - combining substance, performance, and style for a new generation of collectors - resonates with Paris Saint-Germain’s ambitions as the club for the new generation. Purnell’s watches combine the performance of movement with pure designs that arouse emotion at first sight.

The brand responsible for the world’s fastest triple-axis tourbillon, Purnell has become an Official Partner of Paris Saint-Germain and will be present in the legendary Parc des Princes stadium, with the aim of promoting its motto, ‘More future than Past’, to its clients as well as to all of Paris Saint-Germain’s supporters.

Maurizio Mazzocchi, CEO of Purnell, announced: “Who could better represent Paris - one of the world’s greatest cities, a pioneer of style and elegance - than Paris Saint-Germain? This emblematic football club perfectly embodies these universal values. I am honoured that Purnell has been chosen to incarnate these values with the club. I hope that the Paris Saint-Germain collections of watches, which will be unveiled from March 2023, will arouse intense emotions for Paris Saint-Germain fans worldwide.”

Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, added: “With Purnell, Paris Saint-Germain is enriching its family of partners with an innovative, premium partner that pays great attention to excellence. This partnership shows just how attractive Paris Saint-Germain has become to many of the world’s most highly specialised companies. We are delighted to be working with Purnell to bring this exciting collaboration to life over the next three years.”


Traditions of the past have been cast aside in the spirit of revolution. Purnell, located on Rue du Rhône in Geneva, brings Hyper Horology to the wrist of the few. Assuring performance in 100% Swiss Made masterpieces that are beyond conventional high watchmaking, Purnell watches deliver emotion with just one glance. A dance on the wrist, the root of Purnell’s devotion. This exclusivity comes in part to the complicated nature of Purnell’s star mechanism: the Spherion, the World’s Fastest Triple-Axis Tourbillon. Motion in the service of visual artistry, the pinnacle of the tourbillon for today and tomorrow.