Paris Saint-Germain and Nike to embark on new era with ALL – Accor Live Limitless
Paris Saint-Germain and Nike unveiled the club's home kit for the club's 2019/20 season on Monday 1 July. Eagerly awaited by supporters, the jersey gives a typically prominent place to Paris Saint Germain's two iconic colours - red and blue - and provides a modern reworking of the shirt's legendary design.
With just a few months to go before Paris Saint-Germain's 50th anniversary, the 2019/20 home shirt celebrates the club's roots and also breaks new ground, reflecting the brand's unique ability to fuse its heritage with its future and style with innovation.
For the very first time, a single shirt sponsor, namely ALL - Accor Live Limitless, will feature on the jerseys of all the teams in Paris Saint-Germain's football sections. ALL - Accor Live Limitless is the new loyalty programme of the Accor Group, which signed a global partnership with Paris Saint-Germain on 1 March 2019.
"The shirt launch and the presence of our new title partner are landmark events for the club and its supporters," said Paris Saint-Germain Chairman and CEO Nasser Al-Khelaïfi.
"The shirt we are unveiling today is the first since we formally renewed our partnership with Nike and the first of the ALL – Accor Live Limitless era that we are now embarking on.
"Paris Saint-Germain and its legendary shirt have never been so visible and popular around the world. Our supporters proudly wear our colours on every continent and the phenomenon is growing with every season. The future is written in Red and Blue."
To celebrate the launch, Paris Saint-Germain is organising a major treasure hunt in four cities around the world: Paris, New York, Sao Paulo and Shanghai.
In following clues given on social media, participants have the chance to claim the first four Paris Saint-Germain shirts for the 2019/20 season, which will bear the names of the cities they are found in and the number "1".
The 2019/20 Paris Saint-Germain shirt is available at 9am on psg.fr and in the club's networks of stores and authorised retailers.