Together for the last 20 years, Coca-Cola and Paris Saint-Germain have renewed their partnership until 2021. Three days before a capital match against Liverpool, all Paris Saint-Germain fans are encouraged to express their passion for the club with the slogan #UNISPOURPARIS.
A pioneer in football sponsorship around the world, loyal through thick and thin, Coca-Cola have stood by the Paris club as, in just a few seasons, Les Rouge et Bleu have become a global sporting icon, a worthy representative of vibrant Paris culture throughout the world.
In 20 years, the two brands have developed a strong bond with the supporters and always innovated to offert hem unique experiences an share great joy and profound emotions. The series of collector bottles designed by the contemporary artists Ceizer and Mambo, the opportunity for club fans to become ground announcer for a night, or meet their idols one on one, were all incredible opportunities born out of these beautiul partnership.
“We are very proud to be one of the historic partners of Paris Saint-Germain and to renew our commitment to the club. Paris Saint-Germain are France’s favourite club and one of the most popular clubs in the world, something we have in common, always very close to our consumers. We love Paris, its prestigious club and its fans, wherever they come from. This partnership is very important for Coca-Cola, and our stretgy of uniting, despite our differences,” explained François Gay Bellile, President of Coca-Cola France.
Jean-Claude Blanc, Paris Saint-Germain Deputy CEO declared: “For the last 20 years, Paris Saint-Germain and Coca-Cola have written a passionate history, together with the club’s supporters. Our two brands are intimately linked. Today, they represent two icons of contemporary culture, recognised and appreciated by more and more fans around the globe. Together, we will work to bring together all those that love the club and offer them more exceptional experiences alongside Paris Saint-Germain.”
To mark this 20th birthday and the renewal of this partnership, Coca-Cola looks to bring together all the fans of Paris Saint-Germain – the supporters old and new, fans of football and fans of the city – to celebrate teir passion for the city of Paris, right where they are: at the Parc des Princes of course, but also in the bars and restaurants, on social media, notably via the Football Stories platform in association with Konbini.
It it starts as of tonight, where nearly 80 journalists, influenceurs and celebrities, regulars at the Parc des Princes, came together for the match between Paris Saint-Germain and Toulouse FC. Former club players such as Laure Boulleau and Pedro Miguel Pauleta, the Eagle of Açores who thrilled the fans between 2003 and 2008, were also present to celebrate this partnership of the last 20 years and for years to come.