Paris Saint-Germain signs a regional partnership with Amuse in Japan

Paris Saint-Germain is continuing its expansion in Japan. The Parisian club and the Pachinko AMUSE brand have signed a Japan-wide partnership agreement until June 2025.

Sebastien Wasels, Managing Director of Paris Saint-Germain Asia Pacific, announced, "We are delighted to welcome AMUSE as one of Paris Saint-Germain's partners in Asia. This partnership will continue to strengthen the club’s presence in Japan following the huge success of the tour last year and provide fans with a new way to engage with the club through this innovative partnership”.

Kazuma Iwatani, Senior Managing Director at AMUSE Co. Ltd., added, "This partnership with Paris Saint-Germain, a major team that encourages fans worldwide to dream, is a unique opportunity to bring more joy into the lives of as many players as possible in Japan. We hope that their interest in Pachinko & Slot Amuse will continue to grow. We are excited to have them discover the new experiences offered by Amuse and Paris Saint-Germain."

Paris Saint-Germain has a strong presence in Japan. In recent years, the Club has successfully opened two stores in the country. During the 2022 Summer Tour, Paris Saint-Germain enjoyed immense popular success, setting new records for attendance at its public training sessions and practice games. In just two weeks, the number of PSG fans on leading Japanese social network LINE increased by over 78%.


About Paris Saint-Germain

Paris Saint-Germain football club was created in 1970 and celebrated its 50th anniversary in 2020. Ever since QSI purchased the club in 2011, Paris Saint-Germain has undergone a transformation to become one of the world’s top football clubs and global sports brands. The Club has won 29 new trophies and amassed 47 in its history, making it the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, David Beckham, Zlatan Ibrahimovic, and currently Lionel Messi, Neymar Jr and Kylian Mbappé, some of the best players in the world. The international popularity of the Club never stops growing. It is now the one of the most followed clubs in the world, expanding from zero to a community over 190 million social media followers in ten years. This pioneering Club – which includes men’s football, women’s football, handball and judo squads – made the ground-breaking move to incorporate an Esports team in 2016. Giving back to the community is fundamental to the Club, which has drastically increased the capacity of its Foundation to develop wide-reaching and efficient programmes to help underprivileged youngsters.


About Pachinko & Slot Amuse

Amuse is an amusement company that operates "pachinko" and slot machines primarily in the Japanese regions of Kanto and Kansai. The company was started in 1993 and bases its vision on "high quality". It is a dynamic company that continues expanding its points of sale year after year, with a steady rise in sales, estimated at 100 billion JPY (forecast for FY03/2023). Community and social contributions are very important to the company, which also supports several projects relating to sports, nursing homes and children.

The number of brands within the group has increased, with Amuse, Dokiwaku Land and De Masse, and more are planned for this year, which marks 30 years since the company was founded.