Paris Saint-Germain makes its debut on Bilibili, china's popular video plateform
Keener than ever to entertain its fan community in China, on 17th November Paris Saint-Germain made its debut on Bilibili, China's largest video-sharing platform.
Hugely popular among the various Gen Z communities, the website offers its millions of users a unique, interactive video playback experience by broadcasting their comments in real time as subtitles. The platform, which extends to hosting sports content and has acquired various sports broadcasting rights, now hosts innovative video content from the Parisian club.
After a first fruitful partnership between eSports team PSG.LGD and Bilibili, Paris Saint-Germain is stepping up its presence on Bilibili and has become the first Ligue 1 football club to have its own channel. To make its big debut, the club shared a series of tailor-made videos featuring Paris Saint-Germain's star players. The series was rounded off with a livestream by Xiao Fei, along with two football players Li Mengwen and Yang Lina present at the Parc des Princes.
To mark the occasion, Paris Saint-Germain and Bilibili have launched an exceptional visibility campaign. Less than three hours after the channel was launched, the Rouge & Bleu were trending on Bilibili.