Join PSG Labs – The Innovation Hub of Paris Saint-Germain
Where Visionary Startups & Scaleups Accelerate with the Power of PSG
PSG Labs is Paris Saint-Germain’s dedicated global venture platform—an end-to-end innovation engine designed to identify, accelerate, and scale breakthrough ideas. We empower startups and scaleups to collaborate with the Club, leveraging our ecosystem of world-class experts, partners, and networks.
A New Model for Sports Innovation
PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across the following focus areas:
- Sports Performance & Health – Leveraging advanced analytics, AI, and medical technology to optimize athlete performance and well-being.
- Fan Engagement – Redefining the way fans connect with the club through Web3, immersive experiences, and personalized digital interactions.
- Smart Stadium & Facilities – Enhancing our stadium and training centers with cutting-edge technology for an optimized matchday and operational experience.
- AI - Powering all the different ways the Club can engage with model development, LLM, multimodal, automation, Web3-AI intersections, enterprise, ethical and governance AI
- Web3 and Blockchain – Helping the Club to update our blockchain, tokenization and digital asset capabilitites. Tokenization, DAOs, NFTs, AI- Blockchain intersection, enterprise applications, stable coins, custody, wallets, gaming on-chain.
- Audiovisual & Media – Innovating in content creation, live broadcasts, and next-generation storytelling to bring PSG closer to its global audience.
- Cybersecurity & Tech Infrastructure – Ensuring the highest level of digital security and operational efficiency for the club’s ecosystem.
- Sustainability & Social Impact – Developing responsible and impactful initiatives that align with PSG’s commitment to environmental and social progress.
Through PSG Lab, Paris Saint-Germain is not only embracing innovation but leading the way in the sports-tech industry, ensuring the club remains at the forefront of digital transformation and global excellence.
If you qualify for any of the PSG Labs tracks, you will benefit from :
✅ Exclusive Access – Work closely with PSG’s teams, players, staff, and management. You’ll have access to exclusive resources that will help you to achieve your objectives.
✅ Expert Coaching – Be inspired, educated, and challenged by our internal specialists and external industry leaders.
✅ Accelerated Growth –You will benefit from the strength of the Paris Saint Germain brand and the scale that we can give to your project. Fast-track your venture with direct market insights, testing, and integration opportunities.
What to Expect?
PSG Labs is an accelerator designed for scaling proven ventures, market-ready products, or visionary ideas from serial entrepreneurs. Each PSG Labs batch runs as a 3-month intensive « Boot Camp » program, that selected startups undergo:
🚀 Rapid evaluation – Validate your solution within PSG’s ecosystem.
🔍 Exploration & Market Testing – Gain real-world insights from the Club’s fanbase and business units.
🤝 Collaborative Innovation – Co-create and refine your product in an agile environment.
Shape the Future with PSG
PSG Labs is your gateway to integrating with one of the world’s most innovative sports institution and global sports franchise. Whether you’re revolutionizing fan engagement, sports technology, Web3, AI, or digital commerce, we provide the platform to test, launch, and scale your vision.
