PSG Labs
PSG Labs is Paris Saint-Germain’s global innovation accelerator, created to build transformative partnerships at the intersection of sport, technology, and culture.
Hosted at Station F, the world’s largest startup campus, PSG Labs is the first innovation accelerator ever launched by a football club.
PSG LABS’ mission is to co-create the future of sport and entertainment alongside startups and scaleups developing breakthrough solutions across performance, fan engagement, media, sustainability, and emerging technologies.
Through PSG Labs, selected ventures can test, learn, and scale their products in real-world sports environments, leveraging PSG’s global brand, expertise, and audience of over 500 million fans
• Real-world testing: Pilot and validate solutions within elite performance and fan-engagement environments.
• Expert access: Collaborate directly with PSG’s business, digital, and performance teams.
• Global reach: Leverage PSG’s international network and fan community.
• Credibility & visibility: Align with one of the world’s most forward-thinking sports clubs.
• Long-term potential: Successful pilots may lead to expanded collaborations across the PSG ecosystem.
Each PSG Labs cohort runs for three months, combining collaboration, testing, and go-to-market acceleration.
1. Apply: Submit your application and deck.
2. Engage: Shortlisted companies refine their product fit with PSG Labs experts.
3. Co-build & test: Pilot solutions within PSG’s environment.
4. Scale: Grow with PSG Labs’ brand, network, and audience
After the success of its inaugural edition, Paris Saint-Germain is opening applications for Batch #2 of PSG Labs, a three-month acceleration program designed to co-create the future of sport and entertainment .
Selected startups and scaleups will work with PSG teams to tackle real operational and strategic challenges, and gain access to the Club’s expertise, global ecosystem, and media reach .
⚠️ Limited slots available: applications are reviewed and selected daily.
Apply early to maximize your chances of selection.
🗓️ Applications open: Monday, October 27, 2025
⏰ Deadline: Tuesday, November 11, 2025
📩 Apply now and join the next PSG Labs cohort
Applicants are invited to propose solutions addressing one or more of PSG’s priority innovation challenges:
1. Matchday Control Room “Co-Pilot”
Unified, real-time operations view (ticketing, accreditations, BMS, Wi-Fi, IPTV, safety) with alerting and decision-support capabilities.
2. Cybersecurity Uplift
Protection of assets and infrastructure, identity and access management, and advanced threat detection and response across club operations.
3. 360° Fan Data Platform
Unify and activate fan data across channels to power CRM, sponsorship, and engagement initiatives.
4. Media Production Automation
End-to-end automation for content workflows, from templated capture and virtualized shoots to auto-editing and smart scheduling.
5. Diversification Platforms: Education & Running Community
Online education platform for masterclasses / learning (internal & external) and global runners community platform.
6. Commercial Exposure & Content Intelligence
Quantify brand and sponsor exposure across broadcast, digital, social, and in-stadium media, leverage video and unstructured data.
7. Smart, Inclusive & Sustainable Stadium
Optimize stadium operations (queues, F&B, access, entertainment) with embedded accessibility and sustainability metrics, including energy, waste, and mobility.
8. Player Performance: Low-Friction Insights & Personalization
Enable non-invasive monitoring, recovery intelligence, and AI-driven personalized training and nutrition between sessions.
9. AI Agents for PSG Labs Operations
Agents to build a proprietary AI stack to automate and augment PSG Labs workflows (scouting, triage, partner ops, reporting) with risk management, guardrails and auditability.
10. Wallet & Custody Infrastructure
Secure and compliant wallet/custody (multi-chain, MPC/HSM, recovery, KYC/AML) to underpin future PSG products.
11. Loyalty & Digital Collectibles
Digital on-chain loyalty, digital collectibles, and interoperable rewards across PSG experiences.
12. AI + Robotics
AI-applied robotic/IoT “bodies” for on-site operations (logistics, maintenance, entertainment, fan services) to boost efficiency and delightful experiences.
13. Digital Asset Treasury (DAT), Reverse Take Over (RTO) Strategy and Ventures
Multi-chain treasury management (BTC today; multiple assets added every quarter) with liquidity, custody, and risk frameworks. DAT companies with existing products, services, experiences built on top that can be engaged by the club.
14. Stablecoin Partnerships
Branded/co-branded stable/privacy coins use cases (payment, retail, events, ticketing, micro-rewards, cross-border settlement) under applicable regulations.
📩 Apply now and join the next PSG Labs cohort
⚠️ Limited slots available: applications are reviewed and selected daily.